Mastering influence techniques in a multicultural context

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Target audience

Executives and managers who have to convince and influence in a multicultural context


No prerequisite


At the end of the training session, participants will have the tools to:

  • Identify the drivers of influencing in different international contexts in order to develop an appropriate strategy
  • Communicate with impact and convince others by developing key cultural skills

Added value


All our training courses are accessible to people with disabilities. Each training project will be the subject of a case study by our teams, in order to adapt the training program.


Decoding professional practices

  • Measure the impact of culture on behavior
  • Develop awareness of your own cultural background
  • Mixed perceptions: overcoming stereotypes
  • Understand the roots of cultures and value systems: impact of history, geography, religion, education
  • Situate cultural differences on the cultural dimensions grid
  • Analyze your own cultural profile

Understanding influence and refining strategies

  • Understand an influence model in 6 steps: presentation and application in the participants' context
  • Understand the effects of the cultural profile on the decision-making process, how to establish credibility, build relationships, develop commitment and convince others
  • Learn how to adapt individual approaches accordingly

Convincing and communicating powerfully

  • Identify cultural specificities to adapt communication styles
  • Reconcile clarity of message and diplomacy
  • Convincing a multicultural audience
  • Identify the 3 levels of persuasion
  • Integrate the needs of all the stakeholders

Take ownership of good practices

  • Develop key cultural competencies, Pull & Push: how to be flexible while remaining firm on goals and values
  • Analyze strengths and areas for improvement 
  • Define best practices
  • Create a tailor-made action plan

Available Inter-company courses Duration: 14 hours

* (Technical fees and lunch included)

Intra-company coursesDuration: to define
Interested in customizing this training to your needs ? Contact us.

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