Target audience

Company managers and employees who work with Gulf countries: Saudi Arabia, Bahrain, United Arab Emirates (Dubai, Abu Dhabi), Kuwait, Oman, Qatar, Yemen


No prerequisite


Significantly increase the effectiveness of participants in their their professional relations with their contacts in the Gulf countries

At the end of the course, they will have the keys to :

  • Adopt an intercultural approach
  • Understand the context and culture of Gulf countries
  • Decipher cultural codes and analyze situations misunderstandings
  • Adapt their communication and working methods
  • Decode decision-making and negotiation processes

Added value

  • Conducted by an expert consultant specialized on Gulf countries
  • Deciphering the Nomad' Profile
  • Alternating theory and real-life situations
  • Access to Digital Learning for one year
  • Sharing of best practices and individual action plans


Adopting an Intercultural Approach

  • Develop awareness of particpant’s cultural biases
  • Understand the impact of cultures on behavior
  • Identify and overcome stereotypes

Understanding the cultural codes of the Gulf countries

Discovering the cultural basics of Gulf countries

  • A dynamic area with a variety of contexts
  • The power of Islam
  • An oil and tourism economy in need of diversification
  • A strong central power

Understanding the values of the Gulf countries

  • Hospitality, friendliness, loyalty, sense of honor
  • The spiritual and religious dimension
  • The rhythm and breadth of time
  • Anchored in the community

Optimize your professional action with people from the Gulf countries

Communicating effectively

  • The oral tradition, detecting and deciphering implicit communication
  • The importance of appearance, politeness and protocol
  • The power of networks
  • Small-talk, etiquette and good manners

Adapting work methods

  • Build trust, give of oneself to better receive from others
  • The prerequisites of leadership: rigor, self-control, experience
  • Develop harmony to solidify effectiveness
  • Influences of Western and American models

Conducting successful meetings and negotiations with Gulf countries

  • Invest in personal relationships for long-term gains
  • Know the decision makers and mediators
  • The keys to a win-win agreement
  • Give and keep your word

Adopting best practices

  • Recognize key principles
  • Avoid pitfalls, mistakes and misunderstandings
  • Create a tailor-made action plan

Available Inter-company courses Duration: 14 hours

* (Technical fees and lunch included)

Intra-company courses Duration: to define
Interested in customizing this training to your needs ? Contact us.

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