Summary

Target audience

Managers and employees who work with West African countries, including Benin, Burkina Faso, Côte d’Ivoire, Gambia, Ghana, Guinea, Guinea-Bissau, Liberia, Mali, Niger, Nigeria, Mauritania, Senegal, Sierra Leone, Togo

Prerequisite

No prerequisite

Objectives

Significantly increase participants’ effectiveness in their professional relationships with West African countries

At the end of the training, they will have the keys to:

  • Adopt an intercultural approach
  • Understand the context and culture of West African countries
  • Decipher cultural codes and analyze situations of misunderstanding
  • Adapt their communication and working methods
  • Decode decision-making and negotiation processes

Access Modalities and Entry Assessment

  • Average access time: 2 weeks
  • Completion of a prior questionnaire and/or e-learning module before the training to identify needs and adapt the content

Evaluation Modalities

  • In-training assessments: e-learning module, quizzes, role plays, case studies, etc.
  • End-of-training assessment: evaluation completed by consultants to assess the achievement of training objectives, immediate feedback questionnaire including a self-assessment section

Added value

ACCESSIBILITY

All our training courses are accessible to people with disabilities. Each training project will be the subject of a case study by our teams, in order to adapt the training program. Please do not hesitate to contact us to discuss the possible options : r.dubert@akteos.fr

Program

Adopting an intercultural approach

  • Becoming aware of your own cultural background
  • Understanding the impact of cultures on behaviors
  • Identifying and moving beyond stereotypes

Understanding West African cultural codes

Knowing the cultural fundamentals of West Africa

  • Historical, socio-economic and cultural reference points
  • A mosaic of cultures and ethnolinguistic groups
  • Diversity within the same country
  • Religions

Understanding the values of West African countries

  • Collective identity, group and family values
  • Hospitality, relationship to foreigners
  • Age, status and respect for hierarchical codes
  • The social value of work
  • Unwavering optimism, resourcefulness and innovation

Optimizing your professional action with West African countries

Communicating effectively

  • The value of greetings and social interludes
  • The search for physical contact and the weight of the spoken word
  • Focus on the cultural dimensions that affect communication (explicit/implicit communication, relationship to emotion, resolving disagreements)
  • Adopting solution-oriented communication

Adapting working methods

  • Building bonds and trust and valuing collective work, preserving group balance
  • Finding the right balance between flexibility and firmness, supervising and dialoguing
  • Being mindful of sensitivities
  • Time management: shortening lead times, anticipating difficulties

Succeeding in meetings and negotiations

  • Respecting hierarchical structures and the ties between group members
  • The strength of networks
  • The pitfalls of rigidity and the virtues of flexibility
  • Social involvement and signing contracts

Adopting best practices

  • Remembering the golden rules
  • Avoiding pitfalls, blunders and misunderstandings
  • Drawing up an individual action plan

Available inter-company coursesDuration: 14 hours

May 27 & 28, 2027

on-site, in Paris

1850 €HT/PERS.*

Training session held in French

* Technical fees and lunch included

To register yourself or one of your colleagues for one of these sessions, email us at interentreprises@akteos.fr or fill in our contact form.

Intra-company coursesDuration: to define
Interested in customizing this training to your needs ? Contact us.

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2026 Calendar

2026 Calendar

Inter-company training sessions

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