Target audience

Professionals who work with the Maghreb countries: Algeria, Morocco, Tunisia


No prerequisite


Significantly increase participants’ effectiveness in their professional relations with people from the Maghreb countries

At the end of the training, they will have keys to:

  • Adopt an intercultural approach
  • Understand the context and culture of the Maghreb countries
  • Decipher cultural codes and analyze situations of incomprehension
  • Adapt their communication and working methods
  • Decode decision-making and negotiation processes

Added value

  • Conducted by an expert consultant specialized on the Maghreb countries
  • Deciphering the Nomad' Profile
  • Alternating theory and real-life situations
  • Access to Digital Learning for one year
  • Sharing of best practices and individual action plans


All our training courses are accessible to people with disabilities. Each training project will be the subject of a case study by our teams, in order to adapt the training program.



  • Develop awareness of particpant’s cultural biases
  • Understand the impact of cultures on behavior
  • Identify and overcome stereotypes

Understanding the cultural codes of the Maghreb countries

Discovering the cultural basics of the Maghreb countries

  • Plurality of peoples and geographical amplitude
  • The impact of colonial rule
  • The richness of a thousand-year-old heritage
  • The democratic question

Understanding the Maghreb countries values

  • Islam at the heart of behavior
  • Respect for age and authority
  • The weight of the collective
  • An immeasurable time

Optimize your professional action with the Maghreb countries

Communicate effectively

  • Build trust, personalize the relationship
  • The issue of the implicit
  • The value of gestures and appearance
  • Manage sensitivities and anticipate mutual misunderstandings

Adapting work methods

  • Feedback and dignity
  • Cross-functional leadership and directive management
  • Relationship management and task performance
  • Just in time: milestones and notions of time

Conducting successful meetings and negotiations with the Maghreb countries

  • Play the game of negotiation
  • Cultivate patience and perspective
  • Investing for the long term
  • Deciding gently

Adopting best practices

  • Recognize key principles
  • Avoid pitfalls, mistakes and misunderstandings
  • Create a tailor-made action plan

Available Inter-company courses Duration: 14 hours

* (Technical fees and lunch included)

Intra-company coursesDuration: to define
Interested in customizing this training to your needs ? Contact us.

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