Working with the Baltic states

Module 1 : Understanding cultural differences

1. Intercultural awareness, the key to success in international business

  • Taking stock of one's own cultural baggage
  • The basics of effective intercultural management
  • Identifying and going beyond cultural stereotypes

2. Key aspects of Baltic culture

  • Three countries, three languages and three cultures
  • Russian domination and the scars left by the USSR
  • A strange and piercing climate
  • Ancient civilisations with well-rooted traditions
  • The combination of an economic miracle and social precariousness
  • The challenges of European integration

3. The impact of values and behaviour patterns on professional dealings and relationships

  • Strong maternal and family ties
  • Detail and precision
  • Self-control and mistrust of others
  • A closer relationship with nature
  • Pride in one's identity
  • Individuality as part of a group

4. The corporate world in the Baltic States

  • The persistence of Soviet mindsets
  • The influence of the American model
  • A discreet, caring State

Module 2 : Succeeding in work with the Balts

1. Effective communication with the Balts

  • The sound of silence
  • Stating, listening and asking
  • Networking and immediate communication
  • The "Russian question": pitfalls to be avoided

2. Adapting your working methods

  • Dealing with touchy and sensitive people.  The Balts’ sense of honour
  • Supervising, managing and verifying
  • Centralised decision-making, though open to discussion
  • Building loyalty: the role played by the working environment
  • Pitfalls to be avoided

3. Successful meetings and negotiations with the Balts

  • Effective preparation. Demonstrating your professionalism
  • Follow-up, perseverance and faith
  • Time, priority and deadline management
  • Written contracts, their interpretation and implications
  • Organising the post-negotiation phase

4. Final handy tips

  • Caution, patience and humility
  • Protocol and etiquette
  • Social standards, gifts, business cards, dress code, etc
  • Sensitive subjects: politics, history, religion
  • Humour: a double-edged sword

Working with the Baltic states

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