Working with the Maghreb countries

Module 1 : Understanding cultural differences

1. Intercultural awareness, the key to success in international business

  • Taking stock of one's own cultural baggage
  • The basics of effective intercultural management
  • Identifying and going beyond cultural stereotypes

2. Key aspects of North African culture

  • Geographical information: defining the Greater Maghreb area
  • Arabs and Berbers: a mix of peoples
  • The impact of colonial domination: colonies and protectorates
  • All the richness and diversity of a thousand-year-old heritage 
  • The issue of democracy
  • Highly promising economic ambitions

3. The impact of values and behaviour patterns on professional dealings and relationships

  • Vital bedrocks: the family and tribe
  • A sense of hospitality and honour
  • The key role of women in the Maghreb
  • Islam as a guiding force
  • A respect for age and authority
  • The role of the individual in and via the community
  • A flexible view of time

4. The North African corporate world

  • A paternalistic environment
  • The impact of Islam in business life
  • Fostering success through hard work
  • The control exercised by the state and the authorities

Module 2 : Succeeding in work with the North Africans from the Maghreb

1. Effective communication with the North Africans from the Maghreb

  • The challenge of implicit communication
  • Interconnecting networks
  • The value of gestural communication and appearances
  • Arabic and French used for business

2. Adapting your working methods

  • Availability, distance and an open mind
  • Building a specific company culture to boost staff loyalty
  • Responsiveness and feedback: getting the most from creative people
  • Decision-making and supervision: conflict avoidance
  • Pitfalls to be avoided

3. Successful meetings and negotiations with the North Africans from the Maghreb

  • Giving relationships that personal touch
  • Negotiating and haggling: identifying decision-makers
  • The virtues of patience and perspective
  • Giving your best and taking the long-term view
  • Understanding written contracts, their interpretation and implications
  • Organizing the post-negotiation phase

4. Final handy tips

  • Caution, patience and humility
  • Protocol and etiquette
  • Social standards, gifts, business cards, dress code
  • Sensitive subjects: politics, history, religion
  • Humour: a double-edged sword

Working with the Maghreb countries

Public Courses

  • 2 on-site days (Paris)
  • 3 remote half-days


 July 4-5-6, 2022remote Session
1620 €HT/pers. Training session held in French

 October 10-11-12, 2022remote Session
1620 €HT/pers. Training session held in French

 December 5-6, 2022Paris
1620 €HT/pers. Training session held in French


Corporate Training Solutions

You wish to organise a specific training course, contact us.

Contact us

+33 (0)1 55 95 85 18

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