Working with countries in South-East Asia

Module 1: understanding cultural differences

1. Cultural awareness: the key to success in the international business

  • Taking stock of one's own cultural baggage
  • The basics of effective intercultural management
  • Identifying and going beyond cultural stereotypes

2. Key aspects of South-Asian culture

  • Between the Pacific Ocean, the China Sea and the Indian Ocean: a mountainous, maritime and tropical continent
  • A huge diversity of ethnicity
  • Civilizations interacting with each other, between India and China
  • The marks left by colonization since the 16th Century
  • Social and politic context (from royalty to the dictatorship of the proletariat)
  • Educational system

3. The impact of South-Asian values on professional values

  • Family values; the role of community, age and hierarchy
  • The South-Asian woman; corporate world or ordination?
  • The role of relation: cult of the ancestor, mo and badong, Buddhism
  • Underlining the keys of understanding between Asia and the West

4. The corporate world in South-East Asia

  • Paternalistic structures, reactivity of the family structures
  • Fatalism
  • Many influences for management; Chinese, Thai, Vietnamese…
  • The role of the State, the king and the army

Module 2: Optimize one’s professional action: the keys for a harmonious management

1. Efficient communication with South-Asians

  • Verbal communication, deciphering answers
  • Non-verbal communication
  • Warm heart/cold heart
  • The use of the different languages and the role of the interpreter

2. Adapt one’s methods to work efficiently with South-Asians

  • An efficient management: the notion of authority and duty
  • The importance of working in groups
  • Paternalism inside of the enterprise
  • Absenteeism, motivation and staff turnover
  • Delegating work and responsibilities

3. The keys for successful meetings and negotiations with South-Asians

  • Giving relationships that personal touch
  • The art of negotiation
  • Manipulation?
  • The meanings of a contract

4. Final handy tips

  • Dos and don’ts
  • Rituals and etiquette
  • Sensitive subjects like sex and politics
  • Humor: a double-edged sword

Working with countries in South-East Asia

Public Courses



 December 7-8-9, 2022, remote Session
1620 €HT/pers. Training session held in French

 March 6 & 7, 2023, in Paris
1590 €HT/pers.* Training session held in French

 July 3rd & 4th, 2023, remote Session
1620 €HT/pers. Training session held in English

 November 9 & 10, 2023, in Paris
1590 €HT/pers.* Training session held in French

* (Technical fees and lunch included)


Corporate Training Solutions

You wish to organise a specific training course, contact us.

Contact us

+33 (0)1 55 95 85 18

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