Working with Brazil

Module 1 : Understanding cultural differences

1. Intercultural awareness : the key to success in international business

  • Taking stock of one's own cultural baggage
  • The basics of effective intercultural management
  • Identifying and going beyond cultural stereotypes

2. Key aspects of Brazilian culture

  • A multicultural colossal nation, a variety of regional tendencies
  • The impact of Portuguese colonization
  • The Brazilian federation: a balance of powers
  • Mercosul, NAFTA and international perspectives
  • Social classes and inequalities: the Brazilian pattern
  • Core business markets in Brazil

3. The impact of values and behaviour patterns on professional dealings and relationships

  • Conviviality, humour and hospitality physical closeness
  • Religious traditions : a component of every daily behaviour
  • A powerful patriarchal structure, the claim of emotions
  • A Latino culture embedded with American and European influences
  • An informal but resilient hierarchy

4. The Brazilian corporate world

  • Small and medium firms, multinational groups
  • A paternalistic orientated structure
  • Reliability and flexibility: “Jeitinho” and “malandragem”
  • Brazilian trade unions in the corporate world
  • The impact of bureaucracy and administration

Module 2 : Succeeding in work with the Brazilians

1. Effective communication with the Brazilians

  • Inter-individual socialization and the importance of networks
  • The impact of mass-media communication
  • Humour and allusions
  • The characteristics of Brazilian Portuguese

2. Adapting your working methods

  • Endorsing trustful cooperation: the reign of “Persolanismo”
  • Delegation and consensus
  • Empowering one’s authority: the Brazilian “Jogo de cintura”
  • Respecting one’s age and status
  • Supporting individual aspirations
  • Handling conflicts: patience, mediation and honour

3. Successful meetings and negotiations with the Brazilians

  • Identifying decision-makers: the characteristics of Brazilian “despachantes”
  • Improving one’s credibility: accuracy, punctuality, harshness
  • Understanding written contracts, their interpretation and implications

4. Final handy tips

  • Caution, patience and humility
  • Protocol and etiquette
  • Social standards, gifts, business cards, dress code, etc
  • Sensitive subjects: politics, history, religion
  • Humour: a double-edged sword

Working with Brazil

Public Courses

  • 2 on-site days (Paris)
  • 3 remote half-days


 June 27-28-29, 2022remote Session
1620 €HT/pers. Training session held in French

 December 19-20-21, 2022remote Session
1620 €HT/pers. Training session held in French


Corporate Training Solutions

You wish to organise a specific training course, contact us.

Contact us

+33 (0)1 55 95 85 18

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